Hello! I'm Ana, a creative leader with 15+ years transforming how organizations show up in the world.
I lead brand, design & marketing strategy, creative systems, and cross-functional teams for mission-driven companies across tech, education, healthcare, and culture. With a Master's in Design Management from Pratt Institute and hands-on leadership across U.S. and Latin American markets, I bridge business strategy with creative execution.
I've led brand transformations during hypergrowth phases and built creative systems that reduce costs while accelerating execution. Whether founding a studio that served Google, Nike, and Grupo Modelo or helping scale an ed-tech company from $2M to $48M ARR, I focus on frameworks that deliver measurable impact, not just beautiful work.
Who I Work With
Fortune 500 brands, high-growth tech companies, national nonprofits, and cultural institutions.
Currently Lead Designer at a marketing agency, leading creative direction across brand, digital, and integrated campaigns.
Key Focuses
Where strategy meets execution:
Creative Leadership + Team Development
Brand Strategy + Creative Direction
Marketing Campaign Branding + Direction
Want to See the Work?
Most of my recent work falls under NDA, so it's not available publicly here. If you'd like to see it, email me at anapaccione@gmail.com and I'll walk you through it directly.